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In the Weeds on 4/20: History, Trends, Myths and More

It all began in front of a statue of Louis Pasteur at a high school in San Rafael, California, in the 1970s.

Five friends, dubbed “the Waldos,” embarked on a Goonies-like treasure hunt (complete with a map). They set off on their adventure once a week at 4:20 p.m. after football practice.

In the halls, they’d remind each other of their plans with the phrase “420.”

But instead of searching for One-Eyed Willy’s treasure ship as the Goon Dock teens did, the Waldos were on the hunt for a legendary abandoned cannabis crop planted by a member of the Coast Guard.

Unlike the Goonies, the Waldos never found their mythical source.

But “420” became their code word for smoking weed.

And it helped ignite a movement.

One Waldo’s older brother was good friends with Grateful Dead bassist Phil Lesh, and his father managed real estate for the band. This gave the teens unprecedented access to the counterculture icons.

The Waldos used their code word backstage. And it caught on.

By the 1990s, it had taken on a life of its own.

In 1994’s cult classic Pulp Fiction, all the clocks in the movie are set to 4:20.

In 2003, California voters approved medical cannabis legislation SB420… a very purposeful bill designation.

And today, 4/20 is a global event.

It’s part holiday, part act of civil disobedience and part “Black Friday” sales event.

Each 4/20, we’re one step closer to federal legalization in the U.S. And this year, we’re the closest we’ve ever been.

At the moment, 36 states allow for medical use and 18 of those have legalized adult-use.

But we know the U.S. House of Representatives and the Senate are looking to pass cannabis legislation…

To make a change at the federal level this year.

So with that in mind, let’s take a look at some 4/20 facts and cannabis industry trends…

Infographic

Here’s to high returns,

Matthew

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