Market Health

The Best Way to Profit From the Cicada Invasion

Editor’s Note: Today, our friend Bryan Bottarelli, Head Trade Tactician of Monument Traders Alliance, is here to explain how to profit from the impending arrival of millions of cicadas on the East Coast.

Though these bugs aren’t harmful to humans, they can be incredibly destructive to plants. But one company’s products can protect your garden and lawn from these pesky pests… and it will be sure to see its shares soar as a result.

As an added bonus, this company is one of Chief Trends Strategist Matthew Carr’s favorite ancillary plays on the cannabis industry.

Read on to discover what it is!

– Kaitlyn Hopkins, Assistant Managing Editor


It’s coming…

Like in a horror movie when the mutant villain crawls out of the cemetery, millions of cicadas are about to emerge in certain parts of the U.S.

According to entomologists at Virginia Tech, for the first time in 17 years (in certain parts of the Midwest and East Coast), as many as 1.5 million cicadas will emerge per acre, which could produce an eerie “alien-like wail” this spring and summer.
CICADA HOT SPOT CHARTThe cicadas are not harmful to humans, but they could cause damage to plants through their egg-laying habits.

Adult female cicadas implant their eggs in branches or vines, causing them to either split or wither in a process called flagging.

If it happens too many times, the plants can have their growth stunted or be killed altogether.

Just look at these cicadas from the larva stage through maturity and death.

Freakin’ gross.
CicadasHow can you prevent cicadas from damaging your yard or plants?

Here are some of the most common suggestions…

  • Wrap netting around small trees or individual tree limbs.
  • Use insect barrier tape.
  • Manually pick them off with your hand.
  • Spray them off with a hose.

I don’t know about you, but all of those so-called solutions seem like a lot of work.

Case in point…

Here’s what a typical tree could look like filled with cicadas…

Do you want to spend your summer days picking these aliens off your landscaping?

Heck no.
Cicadas on TreesHere’s a better solution…

According to the website Bugspray, “Multipurpose insect killer can be sprayed over any plant and will both kill and repel unwanted cicadas.”

That’s where Scotts Miracle-Gro (NYSE: SMG) comes into play…

As I’m sure you know, Scotts Miracle-Gro offers lawn care products, including fertilizers, grass seed products, spreaders and outdoor cleaners.

It also offers gardening and landscape products that help grow plants and flowers, like water-soluble and continuous-release plant foods, potting mixes, garden soils, mulch, and decorative ground cover.

You’ve surely seen Scotts Miracle-Gro brands at every Home Depot, Lowe’s and Costco across the country, like Turf Builder, EZ Seed, PatchMaster, Thick’R Lawn, EdgeGuard and Miracle-Gro – just to name a few.

But here’s the thing…

Scotts Miracle-Gro offers plant-related pest- and disease-control products, with recognizable brands such as GrubEx, Roundup and Alchemist.
SCOTTS MIRACLE-GRO CHARTRight now, Scotts Miracle-Gro has two trigger catalysts working in its favor. First, it’s getting to be lawn and gardening season, which could trigger a spike in sales, especially after a year of being in lockdown. The need for a bang-up lawn and garden is more important than ever!

Combine that with the cicada onslaught… and the Scotts Miracle-Gro pest- and disease-control products could see a spike in sales as well.

Add them both up and this company seems like a strong play to buy on any coming dips!

Yours in smart speculation,

Bryan

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